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Data for DMOs
YervAnalytics empowers Destination Marketing Organizations (DMOs) to invest in local adventure operators & support their members through data-driven results.

Do you know how much of your marketing spend is directly responsible for your member's bookings?

Introducing

YervAnalytics

YervAnalytics calculates conversion rates at the top, middle and end of the funnel.

Measure return on investment and aggregate results across local tour operators. YervAnalytics provides tailored reporting, setting your destination up for cost-effective growth and long-term success.

By working collaboratively with other DMOs, this innovative data platform benchmarks data to equip you with real-time trend reporting and insights on top performing tours and experiences in similar destinations.

Double your marketing efficiency with Yervana

About us

Unique Experiences

Yervana offers everything from finding an adventure, checking availability, in-app messaging, booking, reviews, signing waivers, and payment.

Online Marketplace

Yervana’s booking platform brings cost effective technology with no upfront fees, marketing opportunities and analytics insight to support local businesses and help grow

Proprietary DMO Dashboard

Track your marketing spend right from awareness to bookings for end to end visibility and data via the YervAnalytics proprietary DMO platform.

Not just another online marketplace.

We work with DMO's for data driven decision making.

How we are different

Proprietary DMO Portal with real time data analytics

Ability to provide a return on investment (ROI) on DMO marketing spend

No upfront fees for DMOs or their members (SMBs)

Benchmarking across destinations & activity sector

Collaborative marketing across tourism geographies

Rapid adventure creation

Supporting Adventure Tourism's Economic Recovery

From Local to Global

How we benefit DMOs

Directly marketing your activity suppliers

Access to the end to end customer journey through the Yervana proprietary DMO portal

Provide detailed data & analytics

Who benefits?

The locals.

– Fast iterations in changing markets.
– More bookings & spending within the local community.
– New employment & business opportunities through experience development.

Tourism Kamloops is excited at the potential opportunities of product development that Yervana can bring to our City. We see this as an opportunity for new adventure tourism businesses to enter the market with less barriers. Increased adventure activities available in Kamloops will provide more things to do for locals and tourists and will encourage people to stay long and explore/experience like a local.

Lisa Strachan

Director, Destination Development & Trade Relations at Tourism Kamloops.

We are excited to explore partnership opportunities with Yervana.  The platform connects us with a desired target market and helps showcase Burnaby’s terrific outdoor spaces and activities to adventure seekers.  We believe Yervana can be an excellent tool to provide an elevated and curated visitor experience unique to Burnaby.  Yervana and Tourism Burnaby share objectives and values – and we look forward to carving out a partnership that strengthens both organizations.

Chris Peters

Executive Director at Tourism Burnaby

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