Marketing Your Adventure To Potential Explorers
So you’ve chosen an Adventure, written a description, uploaded some awesome photos and tailored your profile. Perfect! Now we’re at the point of marketing both your Adventure(s) and yourself. We understand that this can be daunting, but we want to make this step easier and more accessible for you by providing a step-by-step guide on what you can do to get the word out. Let’s dive in!
Choose a cover image and title for your Adventure
Did you know: “when people hear information, they’re likely to remember only 10% of that information, three days later. However, if a relevant image is paired with that same information, people retained 65% of the information [up to] three days later.”
Which means, choose wisely! Picking a clear and captivating cover image for your Adventure will engage Explorers long-term. They will remember your Adventure for when the time comes to book.
Let’s also talk title. The title for your Adventure should be a clear statement of what your Adventure is and what makes it unique. For example, a title such as: ‘Winter Walk’ is not very thorough. A better choice would be ‘Snowshoeing on Dog Mountain’. Even better? ‘Snowshoeing with Chocolate Fondue on Dog Mountain’.
The takeaway? Keep it simple and consider how your Adventure can stand out from others on the website.
Let people know what you’re up to
Your Adventure is AWESOME. That’s it, that’s all. You know it, you feel it and you experience it. So show everyone what they’re missing! Share details through photo, video and text on whatever social platforms you’re active on (Facebook, Instagram, Twitter, Pinterest, LinkedIn, etc).
For example, if you’re packing up the night before, take a quick packing shot and share it to your Instagram story. To build engagement, maybe ask your followers to guess where you’ll be going the next day! Then continue to share the Adventure as it happens the next day.
If your Adventure is taking you out-of-service, save the videos and photos you take. You can share them the following day in real-time to ensure maximum views.
Share the link(s)
There are a few links you can share:
- Your profile
This is a good spot to send people when you’re talking about your certifications and/or experience. Another perk of this sending viewers to this page is the ability to see your list of Adventures (beneficial if you’re hosting more than one).Example: Click here to see Paddy’s profile
- Your Adventure
The benefit of sharing this page is the chance of immediate booking. Explorer’s can get quick answers to their questions by sending you a message via the same page. They’ll also be able to view your dates, favourite the adventure and book. If you’re talking about your Adventure or you only have one activity to showcase, send your followers here first.Example: Click here to see Matthew’s Canopy Tour
- Your Adventure Category
You may be certified to lead more than one Adventure. Perhaps you are experienced in both climbing and kayaking, but only want to talk about one activity to a specific audience. Don’t fret, you can share the specific pages according to the category of interest.Example: Click here to see Jeff’s climbing Adventures
You may be wondering, “How do I get these links?” We have the answer! Just copy the webpage URL when you’re on the desired page and paste to whatever social platform you’re using
If you’re on Instagram, your post descriptions will not allow live links. In this scenario, we recommend putting your desired link in your Instagram bio!
If you want to post to more than one platform at a time, consider using free applications such as Buffer. These apps will also shorten your links so you have more room to type relevant information.
Some things to update your followers on, by sharing a link:
- New dates for your Adventure
- A new Adventure
- Updated certifications
- Seasonal changes
Add the link(s)
Share the link. Add the link. What’s the difference? Sharing the link applies when communicating on your social media accounts. Adding the link applies to set areas of your website and social platforms (bios, profiles, booking links). This is the ideal thing to do if you want to give Explorers more ways to book online instead of solely finding you through the Yervana website/iOS app.
Places to add your link(s):
- Facebook events
- Facebook profile
- LinkedIn profile
- Twitter bio
- Instagram bio
- Website header or footer
- Website homepage
Ask for reviews
Building the Yervana community is important, and we do that by creating trusted engagement. The review process not only bumps your Adventures to the forefront of our website, but it also allows other potential Explorers to make informed decisions when purchasing your Adventure.
Did you know: “95% of travelers read reviews prior to booking.” (Source: Trust You)
That’s huge! So ensure you follow up with your Explorers after any Adventures you hold. Gently remind them to review the experience and thank them for their company on the excursion!